How was the Got Milk? tagline born?
Milke consumption in California had declined steadily for 20 years, so in 1993, milk processors from all over the state banded together to do something about it. As a result, the Got Milk? tagline was created for the California Milk Processor Board. Today, the National Got Milk? Milk mustache Campaign is jointly funded by America's milk processors and dairy farmers. The goal of the campaign is to educate consumers on the benefits of milk and to raise milk consumption.
|
